MY WORK

PRODUCT + BRANDING

RECENT PROJECTS

DIGITAL DESIGN

I started my career as a web designer but changed into product design after 9/11. I continued to dabble in it over the years but since COVID have really immersed myself in learning all the new software and tools. These are a few small projects that I have worked on - stay tuned for more.

TIMELINE

2020

VARIOUS CLIENTS

MARKETING COLLATERAL

Company pitch decks created while at Phantom as well as a concept brand called Block + Center.

TIMELINE

2018-2019

COLUMBIA SPORTSWEAR

PRODUCT, PACKAGING + DIGITAL MEDIA

As an official license of Columbia Sportswear, we designed and developed watches for their mainline, outlets, and sports licensing categories. In launching the new collection, the main challenge with such a big brand is to maintain its brand guidelines throughout product, packaging, photography, and marketing collateral. 

LAUNCH

2018 - 2019

OUTCOME

We launched with a core watch line at Columbia.com, Amazon, Kohl's, JCPenny's, and about a dozen big box online retailers. In 2020, we launched a NCAA line online at Fanatics and Zale's with huge success.

COLLABORATION

Myself | direction, product + packaging design, development

Jennifer Morgan | development, project management

Columbia Licensing Team | product and brand approval

FOSSIL BRAND

AUSTIN COLLECTION

The Austin Collection was an example of a concept I felt was a missing look and new opportunity for the brand. At the time, we needed to progress the line forward with a collection that opened new doors but was not core or high volume. I presented this as a rough sketched boutique collection as seen here. Clean minimal design, unlined product with upgraded leather quality and customized hardware. 

LAUNCH

2012

OUTCOME

This collection did just as it was intended. It successfully launched in top tier doors and was a gateway into more specialized retailers such as Nordstrom. The Austin Collection continued to evolve with new launches each season.

COLLABORATION

Myself | direction, design, and development

Lezley Crawford | design, development

Hayley Sherga | product development

Vanessa Wolf | leather development

FOSSIL BRAND

VINTAGE RE-ISSUE

The Vintage Re-Issue Collection was a concept I pitched to our Senior VP of Design as an essential need for the Fossil brand. Fossil's brand story was very influenced by modern vintage in all of its brand DNA - packaging, graphics, environmental design - BUT not product. I felt we should be a go-to resource for vintage silhouettes in both men's and ladies - vintage looking but with modern functional interiors. 

LAUNCH

2010 - 2012

OUTCOME

This collection highly speaks to my strength of identifying misses and opportunities. This collection opened up many new doors for the brand and was a big hit with the consumer. Its overall concept expanded into watches and jewelry and continued for many years - evolving into fabrics as well as seen in photos.

COLLABORATION

Myself | direction, design, and development

Lezley Crawford | design, development

Betsy Jones-Burgmeier | graphic design

Hayley Sherga | product development

Vanessa Wolf | leather development

CRIQUET BRAND

ACCESSORIES

Criquet Shirts is a golf apparel company out of Austin, TX. They were wanting brand right accessories to enhance their apparel line and allow them to story-tell on social media. A key concern of theirs when outsourcing designs was that we maintain the brands integrity. Vintage inspiration and humor were two key ingredients that define their brand and that we focused on. 

LAUNCH

2019

OUTCOME

We launched with the leather coasters and these were a huge hit with immediate sell out and proceded to be their best selling accessory to date. We followed up with additional items over the following year.

COLLABORATION

Myself | direction, design, development, packaging

Cirquet Shirts Creative Team

BUDDY LOVE BRAND

SUNGLASS LAUNCH

Buddy Love is a fun fashion brand out of Dallas, TX with retailers throughout the US and a strong e-commerce business. They were wanting to quickly launch at Dallas market with custom packaging and customized branding details throughout the product. 

LAUNCH

2020

OUTCOME

We produced 5 silhouettes in two colorways each for the Buddy Love team. They launched at February market and through their e-commerce site this past season. 

COLLABORATION

Myself | product + packaging design, and development

Buddy Love Creative Team | direction

GET IN TOUCH

shannonjanskecurry@gmail.com  |  Tel: 214-418-1718

Fayetteville . Arkansas

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© 2020 by me  @ FINT STUDIO.