MY WORK
PRODUCT + BRANDING
RECENT PROJECTS
DIGITAL DESIGN
I started my career as a web designer but changed into product design after 9/11. I continued to dabble in it over the years but since COVID have had a growing demand for digital work and thus have ramped up my skillset in both Figma and XD, as well as Webflow.
PROJECTS
Trisha Yearwood Pet Collection Ecomm Site : Site Design, DIrection and Mock-ups. Launching April 15th, 2021
Twenty | 20 Designs : Site Design + Development. Launching Summer 2021
TIMELINE
2020 - 2021
VARIOUS CLIENTS
MARKETING COLLATERAL
Company pitch decks created while at Phantom as well as a concept brand called Block + Center.
TIMELINE
2018-2019
COLUMBIA SPORTSWEAR
PRODUCT, PACKAGING + DIGITAL MEDIA
As an official license of Columbia Sportswear, we designed and developed watches for their mainline, outlets, and sports licensing categories. In launching the new collection, the main challenge with such a big brand is to maintain its brand guidelines throughout product, packaging, photography, and marketing collateral.
LAUNCH
2018 - 2019
OUTCOME
We launched with a core watch line at Columbia.com, Amazon, Kohl's, JCPenny's, and about a dozen big box online retailers. In 2020, we launched a NCAA line online at Fanatics and Zale's with huge success.
COLLABORATION
Myself | direction, product + packaging design, development
Jennifer Morgan | development, project management
Columbia Licensing Team | product and brand approval
FOSSIL BRAND
ACCESSORIES DESIGN + DEVELOPMENT
The Austin Collection was an example of a concept I felt was a missing look and new opportunity for the brand. At the time, we needed to progress the line forward with a collection that opened new doors but was not core or high volume. I presented this as a rough sketched boutique collection as seen here. Clean minimal design, unlined product with upgraded leather quality and customized hardware.
LAUNCH
2012
OUTCOME
This collection did just as it was intended. It successfully launched in top tier doors and was a gateway into more specialized retailers such as Nordstrom. The Austin Collection continued to evolve with new launches each season.
COLLABORATION
Myself | direction, design, and development
Lezley Crawford | design, development
Hayley Sherga | product development
Vanessa Wolf | leather development
FOSSIL BRAND
ACCESSORIES DESIGN + DEVELOPMENT
The Vintage Re-Issue Collection was a concept I pitched to our Senior VP of Design as an essential need for the Fossil brand. Fossil's brand story was very influenced by modern vintage in all of its brand DNA - packaging, graphics, environmental design - BUT not product. I felt we should be a go-to resource for vintage silhouettes in both men's and ladies - vintage looking but with modern functional interiors.
LAUNCH
2010 - 2012
OUTCOME
This collection highly speaks to my strength of identifying misses and opportunities. This collection opened up many new doors for the brand and was a big hit with the consumer. Its overall concept expanded into watches and jewelry and continued for many years - evolving into fabrics as well as seen in photos.
COLLABORATION
Myself | direction, design, and development
Lezley Crawford | design, development
Betsy Jones-Burgmeier | graphic design
Hayley Sherga | product development
Vanessa Wolf | leather development
CRIQUET BRAND
ACCESSORIES DESIGN + DEVELOPMENT
Criquet Shirts is a golf apparel company out of Austin, TX. They were wanting brand right accessories to enhance their apparel line and allow them to story-tell on social media. A key concern of theirs when outsourcing designs was that we maintain the brands integrity. Vintage inspiration and humor were two key ingredients that define their brand and that we focused on.
LAUNCH
2019
OUTCOME
We launched with the leather coasters and these were a huge hit with immediate sell out and proceded to be their best selling accessory to date. We followed up with additional items over the following year.
COLLABORATION
Myself | direction, design, development, packaging
Cirquet Shirts Creative Team
BUDDY LOVE BRAND
ACCESSORIES DESIGN, DEVELOPMENT + PACKAGING
Buddy Love is a fun fashion brand out of Dallas, TX with retailers throughout the US and a strong e-commerce business. They were wanting to quickly launch at Dallas market with custom packaging and customized branding details throughout the product.
LAUNCH
2020
OUTCOME
We produced 5 silhouettes in two colorways each for the Buddy Love team. They launched at February market and through their e-commerce site this past season.
COLLABORATION
Myself | product + packaging design, and development
Buddy Love Creative Team | direction